Project:
Veterinarian App that connects the perfect match between Pets and Veterinarians.
The Challenge:
The Veterinarian App hired a team of designers and developers to redesign their application to improve the user experience and make it more accessible for Pet Owners and Veterinarians.
The Solution:
Conducted user research to gather insights and identify pain points with the current website
Created wireframes and prototypes to test and refine the design
Designed and developed the new website using HTML, CSS, and JavaScript
Implemented responsive design to ensure the website was optimized for mobile devices
Conducted usability testing to gather feedback and make any necessary adjustments
Tools:
• Figma
• Google Docs
• Zoom
• Miro
Design Process:
•Competitive Analysis
•Heuristic Evaluation
•Personas
•Discover & Research
Role:
Project Roles: UX Research and UI Design (Team of 4)
Duration:
5 Weeks
Kick-Off Meeting:
I started off this project by reviewing the brief and taking notes of what the application was capable of. I met up with my team with on miro to discuss the entire inventory list of the website. We took the time to become familiar with the unemployment website and understand the vision of it.
During this meeting, we listed as much solutions on how challenging it would be for a Pet to connect with a Veterinarians.
• Limited availability of veterinarians in certain areas, particularly rural or remote locations.
• Financial constraints, as veterinary care can be expensive and may not be covered by insurance.
• Difficulty finding a veterinarian who is experienced in treating a specific type of pet or medical condition.
• Difficulty in transportation for larger animals.
Research
As part of the redesign of the Vetconnect Application, a team of designers and developers conducted user research to gather insights and identify pain points with the current website. The research methods used included online surveys, interviews, and usability testing.
Increasing access to care: This includes expanding the availability of veterinary services in rural and underserved areas, and making veterinary care more affordable for pet owners.
Improving communication: This includes making sure that pet owners have a clear understanding of their pet's condition, treatment options, and prognosis, as well as ensuring that veterinarians are able to effectively communicate with pet owners about the pet's care.
Providing specialized care: This includes ensuring that veterinarians are able to provide specialized care for specific types of pets, such as exotics or large animals, and for specific medical conditions.
Providing emergency care: This includes making sure that emergency veterinary care is readily available and accessible to pet owners.
Improving continuity of care: This includes ensuring that pet owners have access to ongoing care and follow-up appointments to monitor their pet's condition and progress.
Based on these findings, the team was able to redesign the application to address these issues and create a more user-friendly and accessible experience for Pet Owners and Veterinarians.
Our Users:
After conducting UX research by interviewing and surveying users, we were able to better understand their pain points, needs and expectations when searching for a trustworthy and qualified vet.
“My cat becomes anxious when I remove him from the house.”
-User Insight
“I want to see a high-level overview and description of the vet’s profile.”
-User Insight
Solving John's Problem:
John, who noticed that his beloved dog, Jack, had been acting differently. Jack, who was usually full of energy and playful, had been lethargic and seemed to have lost his appetite. John was worried about his furry companion and knew that he needed to take him to the vet as soon as possible.
Collaborating and Ideating with the Team:
Collaborating remotely with a team of 4 UX Designers, we put our design thinking skills to work in order to find a solution for users like John. Using Miro helped us reveal user insights using methods like Affinity Mapping, Task Flows, and MoSCoW Matrix.
Prototyped Ideas:
With the help of our minds we started thinking about Prototype Ideas such as
Virtual Consolations where the app would allow pet owners to have a virtual consultations with veterinarians using video conferencing technology.
Appointment Scheduling, where the the app allows pet owners to schedule appointments with veterinarians, view upcoming appointments, and receive reminders about upcoming appointments.
Pet Health Records, where the app allows pet owners to keep track of their pet's health records, including vaccinations, medical history and test results.
We also thought of an idea on Pet Care Tips, where the app provides the pet owners with information and tips on how to properly care for their pet, including feeding, grooming, and exercise recommendations.
There is also a Emergency Care section where the app provides the pet owner with information about emergency veterinary care that includes location to the nearest emergency care facility and instructions on how to transport an injured pet.
User Journey:
But before building a prototype to test with users, our team created a user journey to find out and thoroughly map out John’s actions, pain points, emotions, and interactions while navigating the app. This method allowed us to empathize once again with users to design a seamless experience that would exceed their expectations.
Wireframes in Figma
Low-Fidelity Wireframes - Creating a Profile.
Mid-Fidelity Prototype - Creating a Profile.
Usability Testing:
To optimize the user experience, we conducted a moderated remote usability test to find out if our prototype met their needs. We observed users’ amount of clicks taken to complete an action and documented their feelings as adjectives when completing the user flow. The testing can be conducted in person or remotely and can include tasks such as creating an account, scheduling appointments, and accessing pet health information. The feedback from the testing can be used to improve the app's user experience and make it more user-friendly for pet owners.
"The layout was confusing, I wasn't sure what to do next."
-User Feedback
"I wish I could select options instead of having to type all my information."
-User Feedback
Users shared they did not believe they would find the right vet based on the user flow they completed. So we took their feedback and iterated our prototype once again.
Final Iterations - Based on Users Feedback
Outcome:
Overall, the Vet Connect App received positive feedback from Pet Owners can be a great indication that the app is user-friendly and provides useful functionality. This feedback can be used to further improve the app and make it even more beneficial for pet owners. It can be seen as a validation of the effort put into the design and development of the app. Additionally, if the feedback is coming from real-world users, it can be an indicator that the app will be successful in the market.